Beginning of Ladies First Disc Golf

Upon the arrival of my 33rd birthday, my husband asked me what I wanted for my upcoming March 28th birthday. In March 2015, I was dreaming up plans for a women’s disc golf business. At first, I thought it was all a dream or just ideas—as I have LOTS of ideas. However, the more I talked about it, the more I wanted to make it happen. Therefore, when he asked me what I wanted for my birthday in March 2015, I said I wanted a domain name. With that domain name, I would start the women’s disc golf website Ladies First Disc Golf.
Well, on my 33rd birthday, Jason made my wish come true. My gift that year was the domain name www.ladiesfirstdiscgolf.com. This started the launch of my small business. The weeks and months that followed were action-related to actually starting this business. We moved beyond just a domain name on the internet.
Inventory was purchased. A talented friend of ours built a beautiful website to prepare for the business to launch in August of 2015. August 15, 2015 was the official date that the Ladies First Disc Golf website was open to the public.
Women’s disc golf was BOOMING!
During this timeframe, women’s disc golf initiatives were gaining momentum. New women’s leagues and disc golf tournaments were forming across the US and the world. Websites like Throw Pink and Discgolf4women.com offered resources and women’s disc golf merchandise to represent the growing cause for getting more women out on the disc golf course. I wanted in on this action!
How I Got Involved in Women’s Disc Golf
My eager 33-year-old self had started a women’s disc golf league in 2013 in the Milwaukee area. In 2014, with help from friends, I coordinated the first women’s disc golf tournament in Wisconsin, the Wisco Disco. At the beginning of 2015, I was regularly playing disc golf tournaments, just returning from The Discraft Memorial in Arizona earlier in the month. I was also a member of the PDGA women’s committee. To say I was all in on growing and promoting women’s disc golf during this time is an understatement. At this time in my life, promoting women’s disc golf was my main mission, and it took on a life of its own in the form of Ladies First Disc Golf.

Why I started Ladies First Disc Golf
The about page on the Ladies First Disc Golf website details why I started the business. I wanted a website that women and girls could go to for their disc golf shopping needs. Buying discs when you first start can be confusing and overwhelming. If you start with the wrong disc for your skill level, it can easily lead to quitting playing over frustration and disappointment. I wanted to solve that problem by offering the discs I felt were best for women. I selected discs I used but also discs I observed women using at leagues and tournaments.
When the business first started, the initial goal was women friendly discs made easy. Apparel was part of the initial launch, as I found most of the disc golf apparel available at the time was geared towards men. As a woman with hips and a large caboose, I found most of these shirts did not fit me. It was frustrating getting a shirt for a player pack item I would never wear. I wanted to provide women’s disc golf apparel that they would want to wear. Colors and clothing styles that appeal to a range of women disc golfers, as I know we all have different styles.
The initial launch and months to follow were slow in sales; however, over time, word got out and our customer base grew. We accumulated support among some of the pioneers of women’s disc golf, like Valerie Jenkins, Sara Nicholson, Erin Oakely, and Barrett White. At the time, most of the pro’s knew about our business and several were featured in our Lady of the Month blogs.
Up and Running…
Over the next 6 years, from 2015 to 2021, steady growth was seen in our business. We expanded our apparel and accessory offerings. Our tournament in October, the Sparkle Open, consistently sold out starting in 2019, with 80 women coming to Milwaukee in October. All of this growth was happening while I was working, selling flower bulbs full-time and part-time. I used all of my spare time to focus on growing Ladies First Disc Golf.
Disc Golf and Sciatica
November of 2021 happened, and I had a strange pain in my lower back, buttocks, and leg. I thought it was temporary, but it persisted. 2022 came, and a lot of my free time was dedicated to finding out how to fix this debilitating pain. I eventually learned in March of 2022 that I had a herniated disc in L5-S1. I tried steroid injections and physical therapy, and they only offered little relief. This injury knocked me out. I could hardly play disc golf, and when I did, my pain was so great it was not worth the trouble. Sciatica is no joke, the burning, searing pain made it impossible to even sit comfortably. It’s a maddening condition. Between appointments taking up my free time and my herniated disc causing me not to be able to play, this was the beginning of Ladies First Disc Golf slipping away from me. I did have surgery in August of 2022, a microdiscectomy to repair the herniated disc. It gave me my life back, although I do still have some lingering nerve pain to this day.
Recovery and Surprises
At the end of 2022, when I was recovering from surgery, I was gearing up to get back into Ladies First and was happy to be able to focus on the business again more.
2023 arrived, and a new opportunity to vend at a pet expo for disc golfing with your dog presented itself. I did venture into dog-related disc golf products, but they weren’t as popular as I thought they would be. However, this slight shift in focus didn’t take me away too much, and by that spring I had some new items available and was happy to continue working on the business.
June of 2023 arrived, and the day before hosting the 2023 Wisco Disco, I was feeling a bit off. On a whim, I took an expired pregnancy test I had in my closet. Due to my PCOS, I had never been pregnant in my life before; I was 41 at the time. I was shocked when the positive sign turned bright blue immediately.
Over the summer, I was embracing pregnancy and also dealing with first-trimester exhaustion. But, I was also questioning what this would mean for the future of Ladies First Disc Golf. My heart wanted desperately to keep it going and keep on with my mission I started in 2015. My head wasn’t sure if this was possible, but my heart won out for 2023 and the rest of 2024. I ran a mixed doubles tournament, the Sparkle Open and continued to work on the business, just not as much as in the past.
Becoming a Mom

In early 2024, our healthy baby boy was born. I quickly realized that working 30 hours a week selling flower bulbs and caring for an infant allowed little to no time for much else, including Ladies First Disc Golf. Every opportunity I got to do something for the business I took. However, those opportunities were few and far between. Towards fall of 2024, my brain won the battle with my heart. I knew that the time had come to make the decision that I could no longer operate Ladies First Disc Golf.
Therefore, I have decided that 2025 will be the last year that I will be owning and operating Ladies First Disc Golf.
Future of Ladies First Disc Golf
In an ideal world, someone would want to take over the business and purchase it from me. The option to purchase the business will be available through July 15th, 2025. If no offers or interest come in, I will begin liquidating inventory. We will still host the Sparkle Open in 2025. By the end of 2025, if no person or entity comes forward to buy the business, it will be closed indefinitely.
I am not leaving women’s disc golf and plan to continue running the women’s tournaments and mixed doubles events in the future. Providing opportunities for women and girls to compete, socialize, and form bonds through disc golf is still and will always be important to me.
If keeping one of the only women’s disc golf businesses alive and part of the disc golf world is important to you or someone you know, please reach out. Contact me by phone at 262-366-1789, email at jlbrandt326@gmail.com, or through our social media profile on Facebook.